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Fun fact: LG shared that the TV has been tested to 50,000 rolls up or down. In other terms, if you turned it on or off eight times a day, the device would last 17 years.

2020 will get (even!) more exciting with LG’s new rolling, disappearing OLED smart television, which will go on sale in the U.S. this year – if the pandemic hasn’t delayed plans. The rumored price tag for this 65-inch “vanishing” device is $60,000, according to CNET.

The new TV has already won a prestigious Best of Innovation Award at CES 2020.

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