Metaverse, the new word we’re hearing everywhere these days, the trendy concept, pushed by Facebook that has made it its new mission and even its identity.
But what is the Metaverse? Should we see the future of the internet in this? How will our company position itself in the face of this new technology already in vogue among digital enthusiasts? We will try to answer all your questions in this article!
Meta what ?
The metaverse means an experience in a three-dimensional virtual environment, which can evolve through an avatar or a hologram. This alternative reality makes it possible to discuss with other people and learn, work, or play. The metaverse uses augmented reality (AR) and virtual reality (VR) to create a collective universe. Thanks to these advanced techniques, the metaverse uses verbal and non-verbal communication rules similar to reality: gestures, facial expressions, tone of voice …
Historically, the term “metaverse” first appeared in 1992 in the novel “The Virtual Samurai” written by Neal Stephenson. The world described there plunges us into a science fiction universe, which could be closer to our future reality.
Lucrative Vision of the Metaverse
The Metaverse offers countless possibilities and the big brands in search of publicity and visibility have also noticed. In the short term, we have already observed a new method of communication and in particular on video games, here are some examples:
In early 2020, we saw Travis Scott perform an avatar gig on Fortnite. It was a first for video games and the world of music, and it was not for nothing that this event brought together nearly 12 million players simultaneously.
We also got to see Gucci on the Roblox video game, Gucci held a physics show event and decided to do the same virtually at the same time on Roblox. Gucci was allowing purchasing their bags in-game and achieved the commercial feat of selling a virtual bag for $ 4,115, which is $ 615 more expensive than its real version.
This new virtual vision opens doors with the new professions of today, there is the fashion to create virtual influencers who can, as I speak to you, accumulate 3 million subscribers on Instagram, it is is the case of Lil Miquela, a virtual personality who has landed partnerships with popular brands such as Prada, Calvin Klein, Samsung and many others.
As a result of all this, there is one more thing that seems obvious to connoisseurs, it is the link between the Metaverse and NFTs, you can go to our articles on the subject in order to become an expert in NFT: That are tokens non-fungible (NFT)?
It’s a way to buy unique digital property titles, it’s owning property that is only virtual, and it’s very popular, cryptocurrency enthusiasts are going to be happy about it. .
The Metaverse opens up many possibilities to create your business, but new marketing methods will have to be put in place, the goal will no longer be to sell to people like you and me, but to fictitious avatars created by the hand of users , with their image or not.
The technology behind the Metaverse
The basis of the Metaverse is to transport its user to a world that is not the real world, to give them the possibility of being able to shape their own world. For that, it has to be submerged and today it is virtual reality that will allow it.
It is still difficult to know when the Metaverse will actually be introduced in our daily lives because VR is still an expensive technology. For a world that must bring everyone together and make communication fluid, its main technology is not yet accessible to the most significant number.